All Promotional Feature articles – Page 5
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Promotional FeatureWhat is the ultimate shopper experience? And do you have what it takes to deliver it?
The online grocery channel is growing at a phenomenal speed. But are your products discoverable to shoppers? And are you ready to win on the digital shelf?
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Promotional Feature
First-party data at scale will win consumers in a disruptive FMCG landscape
In an increasingly competitive landscape, first-party personalised data at scale is the way forward for FMCG companies to address changes in consumer demand and stay ahead of the field, says SAP.
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Promotional Feature
Navigating promotional restrictions on HFSS products
With high-fat, -sugar & -salt (HFSS) legislation on the horizon, it is now more important than ever to measure the effectiveness of promotions and ensure in-store compliance and on-shelf availability, says consumer goods software specialist Exceedra.
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Sustainability and the customer feedback loop
With consumers more eco-conscious than ever before, consumer packaged goods (CPG) companies need to be one step ahead of the curve on sustainability, showing how they can innovate products and services that meet shoppers’ changing demands. And technology can help them achieve this, says SAP
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The magic of short-term loyalty: instantly changing shopper behaviour
In an era when grocery shoppers have more choice than ever, what can supermarkets do to supercharge their existing loyalty activities? BrandLoyalty points to a recent successful campaign with Sainsbury’s as a positive example.
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Creating community, ease and joy: how to serve the post-pandemic shopper
In the wake of Covid-19 shoppers are looking at their grocery purchases differently, and their newly formed habits will require food and drink businesses to completely reimagine the customer experience. In so doing there are three key pillars that marketers should pay close attention to, says Facebook.
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Why beef sustainability is increasingly important to UK shoppers
Sustainability is increasingly influencing shoppers’ food and drink buying choices, including UK beef. Bord Bia (The Irish Food Board) recently undertook a comprehensive study to gain insight on how much this influences their purchasing decisions.
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Beat the competition: how characters & mascots bring profit to campaigns
Capturing and retaining consumers’ attention has never been tougher in an increasingly competitive grocery market. But making an impact is possible with a powerful, yet forgotten, solution: well-crafted characters and mascots, which can bring 7.9% more profit to a business’ campaign, says Moving Picture Company.
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New packaging regulations will enforce change: be ready or pay the price
The grocery industry needs to brace itself for an onslaught of new wide-ranging packaging legislation. Sun Strategy looks at how businesses can mitigate the risks and manage sustainability every day.
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How to prepare for a peak in the midst of a potential food shortage
SAP outlines how retailers and CPG companies can try to mitigate supply chain shortages ahead of peak Christmas trading, and how technology can help businesses be as prepared as possible.
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How Ireland is driving sustainable production
As consumer pressure to take action on environmental issues increases, food and drink businesses, alongside governments, are setting ambitious targets to combat waste, reduce packaging and improve sustainability. And, in this regard, Ireland is one step ahead, says Bord Bia.
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Wales aims for sustainability gold
With consumers increasingly conscious about environmental issues, Wales – a small country with big ambitions – is taking steps to achieve a global reputation for the excellence and sustainability of its food supply chain.
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Why grocery businesses need to design packaging that works for everyone
In a world where broad-based inclusion has become a right for consumers from all walks of life, grocery businesses still need to address ease of packaging use for those with sight loss – and braille is not the only solution, says Royal National Institute of Blind People (RNIB).
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Why technology is vital to improving food retailing’s impact on sustainability
With today’s consumers firmly focused on environmental issues, food supply chain businesses need to ensure their sustainability credentials are squeaky clean. But with mixed messages out there, it’s a challenge that needs strong traceability ethics – and the use of technology – to resolve, says SAP
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Promotional Feature
It’s important to talk about sustainable palm oil
Used in everyday items across virtually every fast-moving consumer good (fmcg) category, palm oil can be found in more than half of products on supermarket shelves. It offers multiple benefits over comparable vegetable oils and helps ensure products are available to shoppers with the frequency and quality they demand.
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Lockdown’s easing is an ideal time to reshape petcare
The rise of pet ownership during the covid-19 pandemic has grown the already flourishing trade in petcare. As lockdown eases and people’s lifestyles change again, Mars Petcare argues now is an ideal time to put the category on a new footing.
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How SMEs can supercharge their local reach to drive business growth
During the Covid-19 pandemic, many small and medium-size enterprises (SMEs), have had to show extreme agility and acumen to survive. Now, as lockdown eases, MailOnline is showing how they can maximise their local reach easily and effectively with minimal outlay.
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How DTC allows fmcg brands to feed their consumer obsession
DTC routes to market have been a big feature of the Covid-19 pandemic, as consumers sought to stay away from shops. For food and drink brands there are many opportunities waiting to be taken.
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A new approach will sustain retailers’ drive to net zero
Retailers face big challenges on the way to net zero. Cloudfm outlines its proven model to achieve significant carbon reduction, improve localism and accelerate change.
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How the JBS blockchain platform will tackle deforestation in Brazil
As food producers work to become more sustainable, full supply chain visibility has proved an obstacle for many. Brazilian meat producer JBS believes its new blockchain technology can tackle the problem.
