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Promotional VideoHow Pladis boosted its sales in snacking through NPD
In this video, Asli Ozen Turhan, chief marketing officer for Pladis, tracks the success of the company through the snacking category and shares how bringing new flavours and formats to shoppers has enabled it to drive the incremental purchases fuelling this growth.
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Brand Success Stories: Old El Paso
Maeve Judge, marketing manager, meals & baking at General Mills, explains how an innovation in Mexican foods generated £6m RSV in its first year.
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Promotional Video
Brand Success Stories: Pladis
David Titman, marketing director at McVitie’s, explains how a hybrid innovation for Jaffa Cakes is creating a raft of new consumer occasions and opportunities for the brand.
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Brand Success Stories: Cirio
Diego Pariotti, head of the export department at Cirio, explains how the tomato company plans to strengthen its message of Italian authenticity to British consumers in the biggest market for the category outside Italy.
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Why brandy’s lockdown growth makes it ripe for reinvention
Brandy saw 11% volume growth by the end of 2020 to sell 22 million bottles – the highest rate of increase the category has seen for some years. This was achieved with little brand support or marketing, making brandy, and in particular French brandy, ripe for reinvention as consumers experiment ...
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How suppliers and retailers can evolve the energy drinks category
Energy drinks have performed especially well over the last few years, with sales in excess of £1.3bn in retail, adding £89m in value over the last year.
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How Coca-Cola European Partners adapted to the pandemic
Amid the outbreak of the Covid-19 pandemic, the Coca-Cola brand was taken off-air and its advertising budget redirected to relief efforts. Since then Coca-Cola European Partners (CCEP) has supported the shift to retail spending as well as hospitality’s efforts to re-open.
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Why the market for RTD coffee is growing
Ready-to-drink coffee accounted for almost 10% of soft drinks sales growth in the last year, outperforming many rivals. Experts from Costa Coffee and its RTD distributor Coca-Cola European Partners discuss the segment’s burgeoning prospects.
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Brand Success Stories: Mutti
We spoke to Francesco Mutti, fourth-generation CEO of Mutti s.p.a., to find out how it delivers the best tomato experience for consumers and why the UK is central to the company’s plans for 2021.
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Brand Success Stories: Thatchers Cider
We spoke to managing director Martin Thatcher and sales director Chris Milton to find out how Thatchers adapted during the pandemic, what it would have done differently and what the company has planned for 2021.
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Brand Success Stories: Westons Cider
We spoke to Westons Cider’s head of business development to find out what their best move this year has been, what they would have done differently, and what their plans for the next 12 months are.
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Brand Success Stories: Lyons Coffee
We spoke to Head of Category & Insight, Lyons, UCC Coffee UK and Ireland, to find out what their best move the past year has been, what they would have done differently, and what their plans are for the year to come.
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Brand Success Stories: The Meatless Farm Co
We spoke to Founder of The Meatless Farm Co to find out what their best move this year has been, what they would have done differently, and what their plans for 2020 are.
