latest marketing
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Comment & OpinionIn an ever-changing fmcg world, staying still can be the best strategy
Constant ‘pivots’ won’t benefit your brand as much as holding steady in turbulent times, says Jeremy Garlick, partner at Insight Traction
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News
Big D shakes off ‘sexist’ image with ‘non-binary’ sci-fi makeover
‘We challenged our designer to serve Barbarella with non-binary vibes,’ said Big D chairman Luke Pagarani
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News
Piccolo champions nutritional credentials in brand refresh
It has redeveloped its existing recipes, adding ‘super ingredients’ such as acerola cherry and flaxseed oil
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Category Report
Can Ed Sheeran heat up hot sauce sales?
The pop singer’s teamed up with Heinz for his Tingly Ted’s brand – and he’s not the only one bringing star power to zingy sauces
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News
Proper Snacks rolls out limited-edition Barbie popcorn
The brand is offering shoppers over the age of 18 the chance to win a trip for two to California to coincide with Barbie’s release
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News
Aldi offering kids free sessions of Olympic and Paralympic sports
The discounter has also released the findings of a poll suggesting millions of children are at risk of missing out on sport in the cost of living crisis
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News
Pop-up grocer Raye to open seventh site, in tie-up with ice cream brand Araw
The pop-up includes an ice cream bar in addition to a 200-strong range of food, drink and wellness products
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Comment & Opinion
Rekorderlig does cider differently with ‘Refreshingly Swedish’ ad
Summer is here, bringing with it the usual cluster of cider ads
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Comment & Opinion
Cawston Press leans into comedy cult status thanks to James Acaster
Cawston’s comedy and cocktails evening was an entertaining night for a good cause
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News
Unilever teams up with Co-op in donating ‘essential’ items to FareShare
Unilever will donate one product to FareShare for every two selected products purchased from Co-op, spanning its household, personal care and food brands
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Reports
The caffeinated booze brands seeking urbane shoppers
Brands are targeting shoppers of both sexes across a broader array of ages, often with a more premium range
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Category Report
Why energy brands are hitting the booze
Monster and Mountain Dew look set to bring alcoholic options to the UK’s thriving energy drinks sector. What’s behind their plans?
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Reports
How flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
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Reports
Boost pours jet fuel on Barr energy ambitions
Boost has built a booming business in the independent retail channel
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Reports
How does energy drink consumption change across age and sex?
Almost double the number of men drink energy drinks as women
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Category Report
Can video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Comment & Opinion
Why banning single-use bottled water ads won’t sink the category
Despite the quiet reusable revolution, single-use plastic water bottle brands are still cashing in
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Comment & Opinion
Peroni finds paradise in the everyday in brand extension ad
Beautiful people, beautifully dressed, sipping crisp lager in the sunshine. We must be on the Riviera
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News
Arla ditches coloured milk bottle caps in plastic-saving move
It comes as Arla has also launched a first-ever original TV campaign for its overarching masterbrand
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Analysis & Features
15 ways supermarkets and grocery are celebrating Pride month
As the world’s biggest companies give their social media logos the rainbow flag treatment, these grocery brands are opening their purses to address the issues facing the LGBTQ+ community
