Marketing news
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NewsBig D shakes off ‘sexist’ image with ‘non-binary’ sci-fi makeover
‘We challenged our designer to serve Barbarella with non-binary vibes,’ said Big D chairman Luke Pagarani
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Piccolo champions nutritional credentials in brand refresh
It has redeveloped its existing recipes, adding ‘super ingredients’ such as acerola cherry and flaxseed oil
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Proper Snacks rolls out limited-edition Barbie popcorn
The brand is offering shoppers over the age of 18 the chance to win a trip for two to California to coincide with Barbie’s release
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Aldi offering kids free sessions of Olympic and Paralympic sports
The discounter has also released the findings of a poll suggesting millions of children are at risk of missing out on sport in the cost of living crisis
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Pop-up grocer Raye to open seventh site, in tie-up with ice cream brand Araw
The pop-up includes an ice cream bar in addition to a 200-strong range of food, drink and wellness products
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Unilever teams up with Co-op in donating ‘essential’ items to FareShare
Unilever will donate one product to FareShare for every two selected products purchased from Co-op, spanning its household, personal care and food brands
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Arla ditches coloured milk bottle caps in plastic-saving move
It comes as Arla has also launched a first-ever original TV campaign for its overarching masterbrand
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Pip & Nut unveils new pack designs to highlight ‘quality’
The B Corp has added copy and illustrations to its labels to inform shoppers about its use of single-origin hi-oleic peanuts and Californian almonds
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Event catering marketplace Feast It rebrands and bags $8.5m funding
Togather – by diversifying into other categories – expects to double sales again this year
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Getir rapped by ASA for promotion it couldn’t deliver on
The rapid grocer emailed all customers a £20 off promotion, even though only users in limited locations at certain times could redeem it
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Bol unveils £1m brand refresh in shift towards ‘lifestyle’ focus
The redesign aimed to help Bol stay ‘culturally connected with shoppers in an ever-saturated category’
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Tesco to revamp in-store bakery offering nationwide
It comes as Tesco looks to embark on a major reset of its stores, starting in September, with a focus on its fresh lineup
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Weetabix partners with Disney on limited-edition cereals
The activity will be supported by in-store activations ‘to deliver an exciting shopper experience that drives sales’, said Weetabix
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Spam launches TV campaign to attract younger shoppers
The ad was based on the insight that consumers were looking for quick meals that delivered on flavour and satisfaction, said Spam
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Tower Hamlets becomes latest local authority to ban HFSS advertising
The move follows the launch of the Healthier Food Advertising Policy, brought in across the Transport for London network in 2019
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Peroni to kick off €20m European push for new Stile Capri lager
The campaign will be seen from Monday 5 June in the UK, Italy, Hungary and Romania
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Sainsbury’s donating to charity for each Inspired To Cook sale
Comic Relief will get 50p from every sale of a Sainsbury’s Inspired To Cook product over the next six weeks
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Ocado launches TV ad campaign for updated Price Promise
The Price Promise was revived in March, covering 10,000 products and including Clubcard deals
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Iceland launches half-term savings campaign
The initiative will run until 6 June and give customers access to a range of discounts
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Wall’s reformulates sausage rolls to reinforce quality and value
The recipe comprises premium cuts of pork shoulder and pork belly, seasoned with a secret blend of herbs and spices
