All Soft Drinks articles
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NewsInvisible tags trialled on bottles to trace recycling rates
Recycling tech company Polytag is deploying the system in conjunction with waste giant Biffa’s material recycling facility (MRF) in Teesside
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News
LA Brewery lands Nando’s deal to offer Citrus Hops kombucha
LA Brewery makes drinks using a natural fermentation process with blends of tea, plants and flowers
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Comment & Opinion
Cawston Press leans into comedy cult status thanks to James Acaster
Cawston’s comedy and cocktails evening was an entertaining night for a good cause
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Comment & Opinion
Industry can’t hide from the truth about artificial sweeteners
It’s official: artificial sweeteners are bad for us, says Alex Wright, CEO & co-founder of Dash Water
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Reports
The caffeinated booze brands seeking urbane shoppers
Brands are targeting shoppers of both sexes across a broader array of ages, often with a more premium range
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Category Report
Why energy brands are hitting the booze
Monster and Mountain Dew look set to bring alcoholic options to the UK’s thriving energy drinks sector. What’s behind their plans?
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Reports
How flagging Rockstar is seeking a career revival
It must hurt being the only top 10 brand in decline when energy drinks have made an extra £218.2m in the past year
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Reports
Boost pours jet fuel on Barr energy ambitions
Boost has built a booming business in the independent retail channel
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Reports
How does energy drink consumption change across age and sex?
Almost double the number of men drink energy drinks as women
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Category Report
Can video games keep energy sales booming?
Red Bull and Monster reckon video game tieups will keep energy drinks flying off shelves. Could they also broaden their appeal?
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Comment & Opinion
Why banning single-use bottled water ads won’t sink the category
Despite the quiet reusable revolution, single-use plastic water bottle brands are still cashing in
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Video
How NPD success is fuelling the energy drinks category
Watch this video to find out how Coca-Cola Europacific Partners (CCEP) and Monster are unlocking growth within energy drinks and what’s in store this year.
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Comment & Opinion
Why the government needs to rethink its HFSS multibuys ban
Research suggests it could actually increase consumption, say Dr Farasat Bokhari and Professor Paul Dobson, members of the Centre for Competition Policy at the University of East Anglia
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News
Bubbleology to launch quartet of bubble tea kits into grocery
The innovation met the ‘rapidly growing appetite‘ for bubble tea in the UK, said Aimia Foods, which partnered with Bubbleology on the launch
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Comment & Opinion
Will the deposit return scheme’s new 2025 target be hit?
The big question this week was not whether Scotland’s pioneering DRS would be delayed, but if the new deadline can possibly be hit
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News
Deposit return scheme shelved until at least October 2025
The Scottish government met with representatives from industry earlier today in talks which put the final nail in the coffin of the proposed launch in March next year
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News
Gunna adds functional lemonades in aluminium bottles
The brand said it hoped the packaging innovation would be a ‘catalyst for change’ for the soft drinks sector, encouraging rivals to ditch plastic bottles
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News
‘D Day for deposit return scheme’ as axe could fall in next 48 hours
First minister Humza Yousaf wrote to prime minister Rishi Sunak on Friday, giving him until the end of today to back Scotland’s plan for an “all in” system
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Comment & Opinion
Dash into the Limelight: feather-light fun as brand looks for the people behind the memes
It’s all to promote Dash’s new lime flavour – hence limelight
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News
Monster booze launch looms with latest ‘beast’ trademarks
The brand has applied to register the names Beastea and Nasty Beast with the Intellectual Property Office
