All Soft Drinks articles – Page 9
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NewsDash launches ‘love wonky’ out-of-home marketing push across London
It is based on the idea of “the world’s mishapen beauties”
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Comment & Opinion
Is Kate Moss really the best partner for Diet Coke in the ‘body positive’ era?
The model has previously faced backlash for saying “nothing tastes as good as skinny feels”
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News
Vimto eyes move into energy drinks with trademark application
Owner Nichols has applied to register the name ‘Vimto Energy’ as a trademark with the International Property Office
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Promotional Feature
How Coca-Cola stays relevant and continues to grow
The soft drinks category continues to boom and Coca-Cola won’t be left behind. Find out how the brand is tackling challenges such as HFSS legislation and sustainability to secure its growth in line with the category.
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Whitepapers
How to achieve citrus flavoured beverages without compromise
How applying technical expertise to the highest-quality citrus oils can achieve authentic, clean-label citrus-flavoured beverages.
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News
Local councils call for transparency on soft drinks levy funding use
The Local Government Association has warned that without urgent action, local authorities will not be able to reach their childhood obesity targets
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Promotional Feature
Transforming the shopper relationship with plastic bottles and cans
Deposit Return Schemes (DRS) help to encourage a circularity mindset for consumers by rewarding recycling. Ahead of the introduction of DRS across the UK, SBF GB&I has unveiled some major new research on the effect of the planned schemes on shoppers and retailers
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Profiles and Q&As
My food & drink job: Marie-Claire Turbett, head of marketing, Soda Folk
Marie-Claire started her fmcg career in petfood before joining a cupcake business
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Comment & Opinion
Why has time been called on long-running Robinsons sponsorship deal with Wimbledon tennis?
Media speculation on why the sponsorship deal has ended are outside the line
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Comment & Opinion
Ribena rallies hapless duo in face of awkward moments
Ribena has hit gold with a pair of ads designed to help us laugh off life’s awkward moments
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Analysis & Features
Who, what, why and when? 10 charts that explain UK attitudes to RTD coffee
Sales of RTD coffee declined during lockdowns, but as it recovers, what type of shopper is most likely to buy it, where – and at what frequency? How important is price? And how have preferences for plant-based products and eco-friendly packaging made an impact?
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News
Britvic shakes up GB leadership team with two promotions
The soft drinks maker has promoted at-home commercial director Ben Parker to the new role of GB commercial director for retail
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News
Cawston Press appoints Kat Jones as marketing director
Jones’ appointment reflected the business’ ‘ambitions to grow Cawston Press into a well-known, much-loved brand in the UK’
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News
Actiph Water teams up with Marvel to launch Thor-themed bottles
Three designs – featuring three of the film’s main characters – have rolled into retailers
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News
Vita Coco reformulates Choc-o-lot drink to add ‘fibre benefits’
The reformulation – intended to ‘help consumers feel fuller for longer as well as aid digestion’ – comes less than a year after the product’s initial launch
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News
Cawston Press launches £500k campaign and 750ml sparkling drinks duo
The campaign – which includes above the line media, out of home, PR, sampling, promotions and social media activity – represents the brand’s biggest investment to date
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News
Grocer Gold Awards 2022: soft drinks brand of the year
Belvoir’s reimagination has driven steady sales growth
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News
Grocer Gold Awards 2022: exporter of the year
Dash Water has turned to Australia to sell an extra one million cans
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Category Report
Are we due a clean energy boom? Energy products category report 2022
Energy drinks are benefiting from returning on-the-go sales. Can the market grow even further with the rise of cleaner lines?
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News
Purity Brewing Co moves beyond beer to launch kombucha range
It has created four flavours – Original, Ginger & Lime, Cranberry and Grapefruit – which the brand said would “demonstrate the versatility of authentically brewed kombucha”
