All Soft Drinks articles – Page 10
-
Promotional FeatureHow retailers can benefit from the success of the energy drinks sector
The energy drinks category continues to boom presenting myriad opportunities for retailers to grow their sales. In this video, two driving forces playing a part in its success explain how.
-
News
Energy drinks startup Energy One debuts with 'functional' duo
Energy One said the range would appeal to millennial shoppers who were seeking ‘food and drink with added functional benefits'
-
News
SodaStream launches ‘next gen’ range of carbonation machines
The machines would ‘allow for a completely personalised water experience, whilst helping people lead an environmentally friendly lifestyle’, said SodaStream
-
News
Refresco appoints Bill McFarland chief financial officer
McFarland joined Refresco in 2017 through its £935m acquisition of Cott Beverages, where he was CFO for four years leading up to the takeover
-
News
Fruittella ponders surprise move into soft drinks
Owner Perfetti Van Melle has applied to register its logo as a trademark with the IPO under class 32, covering fruit drinks, flavoured waters, and soda beverages
-
News
Boost launches new energy drink trio in 500ml cans
They are touted as being “jam-packed full of flavour, with real fruit juice refreshment”
-
News
Innocent deviates from norm with banana-free ‘immunity-boosting’ smoothie
The drink, called Revitalise, will be the only smoothie in the brand’s range not to contain the fruit
-
News
Coca-Cola adds attached caps to plastic bottles to prevent littering
The new caps are being manufactured at CCEP’s factory in East Kilbride, Scotland
-
News
Drink dispenser Smart Soda using HFSS compliance to target convenience sector
The supplier offers vitamin-infused, flavoured sparkling alkaline waters and sodas made with plant-based natural sweetener, reduced British beet sugar or no sugar
-
News
Nexba launches sugar-free Natural Energy drinks duo with added prebiotics
The drinks had been specially designed to build everyday energy without the crash and burn effect of typical energy drinks, said Nexba
-
Analysis & Features
11 fruity innovations in soft drinks and mixers
The latest wave of soft drinks launches offers everything from exotic fruit flavours to out-of-this-world inspiration
-
Category Report
High-flying marketing: Soft drinks category report 2022
Soft drinks marketing spend is back up, but HFSS rules loom. Is creative, experiential marketing the key to rising to the challenge?
-
Category Report
Are soft drinks ready to race ahead on HFSS? Category report 2022
Having adapted to the sugar tax, soft drinks are in pole position to thrive in the HFSS clampdown. Can sales continue to accelerate?
-
Category Report
Have at-home cocktails gone dusty? Mixers category report 2022
The reopening of pubs has seen Brits abandon their cocktail shakers for a night out. Can premium mixers lure them back?
-
News
Coca-Cola’s revenues surge amid Covid rebound and price rises
Coca-Cola has posted strong growth in its first quarter, as volume growth and rising prices more than compensation for mounting costs.
-
News
Robinsons adds vitamin-enhanced squash quartet Benefit Drops
The pocket-sized 66ml format was ‘ideal for shoppers on the move, adding great taste and additional vitamins to their water’, said the brand
-
News
Arctic Iced Coffee launches biggest ever marketing campaign
The £750,000 nationwide campaign will start from mid-April and continue throughout the summer across a variety of channels
-
News
Fyx launches collagen water drinks duo into Holland & Barrett
The NPD was developed based on the insight that collagen can be ‘expensive, inconvenient, and can taste unpleasant’, said Fyx
-
Profiles and Q&As
My food & drink job: Stephanie Buttery, founder, Chu Lo Drinks
Stephanie is currently a contestant on Gordon Ramsay’s Future Food Stars
-
News
Monster adds Khaotic and Ultra Gold energy drinks to range
It comes after the brand grew its value sales by 31.7% to £421.4m in the 52 weeks until 1 January 2022 [NielsenIQ]
