All Walkers articles
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NewsWalkers unveils Wotsits, Monster Munch and Doritos-inspired crisps
The flavours of three ‘iconic’ brands will feature on a traditional Walkers potato crisp base for a limited time
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Category Report
Does ‘plant-based’ need to signify a healthy diet? Healthier snacking category report 2023
For a long time, vegan was shorthand for health in the snacking arena. A new crop of brands like Crave are going the opposite way
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News
Walkers claims it is halfway to healthier snacks sales target
The company said it was halfway towards its goal for 50% of sales to come from non-HFSS snacks or portions of 100 calories or fewer
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Category Report
Why are nut sales falling? Nuts category report 2023
Sales of nuts have tumbled as Brits reach instead for a packet of crisps. What can suppliers do to reverse the decline?
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News
Walkers invests £14m into sustainable packaging moves
The crisps giant claims the move will remove 250 tonnes of virgin plastic from its supply chain annually
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News
Doritos adds pizza-inspired flavours to attract gen Z shoppers
It comes as part of a larger innovation push by PepsiCo to recruit younger shoppers to its snacking range
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The Big Interview
PepsiCo boss Jason Richards on ‘walking the talk’ with Walkers
PepsiCo boss Jason Richards has bold plans, and nothing – not a factory shutdown, nor soaring prices nor the HFSS clampdown – is going to stop him
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News
Walkers adds duo of non-HFSS Max Strong flavours
The NPD catered to the demand for ‘exciting new flavours’ which were non-HFSS, said Walkers
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News
Walkers to make 50% of sales from ‘healthier’ snacks by 2025
The crisps giant is making an initial investment of £35m over the next three years to ‘dramatically shift its snacks portfolio’
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News
Wotsits adds duo of Crunchy snacks and prawn cocktail Giants
It comes after the success of Wotsits Giants had ‘made us realise that shoppers want us to go bigger and bolder when it comes to introducing new ranges’, said the brand
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News
Walkers calls time on crisp packet recycling scheme
The scheme, which was launched in 2018 in partnership with TerraCycle, will end on 25 April
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Comment & Opinion
Walkers’ in-bag camera captures crisps love
Walkers cutely addresses its recent supply problems in its new ad, which is soundtracked by Madness’ ‘It Must Be Love’
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News
Walkers kicks off massive ad push as service recovers
The TV and digital push would ‘strengthen the nation’s love for the brand, whilst reminding crisp fans everywhere that simply no other brand compares’, said Walkers
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Comment & Opinion
Walkers and Comic Relief encourage Christmas chat
It’s not surprising to learn Walkers’ latest Christmas ad isn’t designed to shift units
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News
Seabrook struggling to meet ‘unprecedented demand’ for crisps amid Walkers shortages
A mass of Seabrook products have been out of stock in the mults for several days, with some SKUs unavailable for weeks
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News
Walkers crisps shortage set to extend deep into January
The crisps giant has been struck by supply issues since October - understood to be the result of an SAP upgrade at owner PepsiCo
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News
Walkers apologises to shoppers for shortages with ‘humble pie’ ad
The brand’s crisps have been hit by major supply disruption since October after an IT upgrade at the brand’s owner PepsiCo
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News
Quaker Oats falls victim to supply issues after PepsiCo IT upgrade
PepsiCo confirmed the upgrade had disrupted the supply of Quaker Oats after shoppers took to social media to complain about shortages
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News
Walkers crisps hit by supply disruption after IT upgrade at PepsiCo
The Grocer understands PepsiCo has asked customers across the trade to slash one entire promotional cycle from shelves and remove Walkers products from off-shelf feature space
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Analysis & Features
Lockdown snacking, healthy options and recycling: 10 charts explaining UK attitudes to bagged snacks
How are health and sustainability concerns changing the way we snack?
