All Category Report articles – Page 10
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Category ReportFlying high: organic category report 2021
Organic is rising fast as shoppers seek greener groceries. With the economy taking a dive, how can organic avoid a crash landing?
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Rise of the supermum: infant & baby care category report 2021
With breastfeeding up and tots being toilet trained earlier, baby care is down. How can brands appeal to the new breed of parents?
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A perfect storm: free-from category report 2021
Political unrest, Brexit, Covid-19 and soaring demand are putting pressure on free-from prices
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Nature in a bottle? Free-from category report 2021
Brands are stressing the environmental credentials of plant-based milk and other dairy alternatives. How much do shoppers care?
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Back to packed lunch: children’s lunchbox category report 2021
When children return to school, they’re eating packed lunches more. With health higher up the agenda, what’s going into them?
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Lunchbox life support: adult lunchbox category report 2021
With packed lunch occasions set to increase, will Brits make amends for bad lockdown habits by making healthier choices?
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Couch potatoes: fresh produce category report 2021
Fruit & veg sales are up by more than £1bn, with spuds the fastest grower by volume. What does that say about Brits’ eating habits?
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Virtuous shoppers: Ethical trading category report 2021
Growth in Fairtrade was monumental last year. But can a rise in ethical purchasing survive the pinch on consumer spending?
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The Great British sauce revival? Sauces & condiments category report 2021
Classics like brown sauce and salad cream are soaring – as Heinz is set to invest £140m in its UK production. Is it time to celebrate?
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Thirst for adventure: energy products category report 2021
Energy drink brands are looking far and wide for functional and exotic ingredients. Can they give the market a sustained buzz?
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Wide awake: energy products category report 2021
Energy drinks brands have enjoyed a sales surge as Brits have struggled with sleepless nights
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Flashpoint: oils category report 2021
Vegetable oil prices are hitting record highs as demand soars and climate change squeezes supplies. When will the pressure ease?
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Battle for the fridge: butters & spreads category report 2021
The fight is on between butter and dairy-free spreads as the plant-based boom gathers pace. Who’s winning the war and how?
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A healthy dose: healthcare & supplements category report 2021
Shoppers and fmcg suppliers alike have spent big on vitamins and supplements during Covid-19. What’s next for the category?
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The Holy Grail of snacks: healthier snacking category report 2021
The ultimate healthy snack is an elusive treasure. As the ban on HFSS promos looms, it’s even more sought after. Can it be found?
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The rise of breakfast snacks: healthy snacking category report 2021
A surge in breakfasts at home during the pandemic has boosted the healthy snacks market. How are brands rising to the occasion?
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End of the in-store bakery? Bread & baked goods category report 2021
Wrapped loaves have been flying off shelves, but in-store bakery sales have died a death. Can they be resurrected post-pandemic?
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Cocktail explosion: soft drinks mixers category report 2021
Thirst for at-home cocktails during lockdown made mixers the fastest-growing sector of soft drinks. What’s next as bars reopen?
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Sea of trash: soft drinks category report 2021
Our planet’s oceans are filling up with cans and plastic bottles. How are soft drinks manufacturers cleaning up post-pandemic?
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Let the games begin! Yoghurts & pot desserts category report 2021
With the Tokyo Olympics finally set to go ahead, yoghurt brands are encouraging Brits to get active. Who’s on a winning streak?
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