All Category Report articles – Page 2
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Category ReportHow brands are adding value to men’s routines: male grooming category report 2023
Blokes are sticking with brands and keeping male grooming in growth, thanks to high-tech innovation and green initiatives
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Category Report
Who’s winning in bargain beauty? Personal care category report 2023
As shoppers seek savings, discounters and own label are thriving in the skincare and suncare markets. Which retailers are best placed to grow?
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Category Report
Can BrewDog seriously take on Guinness? Beer category report 2023
Guinness has enjoyed unrivalled dominance in stouts. Could Black Heart open up the category to competition?
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Category Report
How cider is getting posher: cider category report 2023
Premium cider is growing its share in retail. Who is reaping the benefits, and how are brewers responding to changing tastes?
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Category Report
Should 0.5% drinks be called alcohol-free? Low & no category report 2023
Brands are debating whether 0.5% beverages should be classified as non-alcoholic. Could broader label definitions boost low & no?
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Category Report
Rise of the one-meat barbie: barbecue category report 2023
Shoppers simplified their barbecues last year to include fewer mains. So, what’s on the grill in 2023 as living costs rise further?
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Category Report
Why snack bars are in great shape: category report 2023
While rules on in-store merchandising have taken the wind out of HFSS snacks, makers of cereal and protein bars are fighting fit
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Category Report
How snack bars are becoming gold bars: snack bar mergers category report 2023
Healthier snack bar brands have become a key target for M&A. How can investors be sure to back a golden opportunity?
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Category Report
How high-end coffees are defying cost of living fears: dairy drinks category report 2023
The likes of Starbucks, Costa and Jimmy’s are so far holding up against cheaper rivals. How is that shifting as finances tighten?
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Category Report
Are health drinks losing their puff? Dairy drinks category report 2023
Traditional yoghurt drinks are in decline, while kefirs and protein shakes are growing. What does this say about shopper priorities?
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Category Report
Will inflation squeeze the pulp out of juice? Juices & smoothies category report 2023
As rising costs put the squeeze on margins and shoppers resist higher prices, what can brands and retailers do to maintain sales?
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Category Report
Why slow cooking could turbocharge sauces: cooking sauces category report 2023
As cash-strapped consumers cut back on eating out and try less energy-intensive cooking methods, a new opportunity has arisen
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Category Report
Why inflation is a fork in the road for frozen: frozen food category report 2023
As shoppers suffer from ‘till shock’, frozen stands to benefit from its value credentials. Will this change the direction of the sector?
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Category Report
Cigarette companies push smokers to vaping: tobacco & accessories report 2023
As cigarette sales fall once again, big tobacco is looking to vaping for revenue. But it risks being overtaken by new, trendy brands
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Category Report
Will vaping’s youth appeal force a crackdown? Vaping & e-cigarettes category report 2023
Illegal nicotine volume, youth-targeted marketing and counterfeit devices are threatening the fast-growing disposable vape market
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Category Report
Can function put the fizz back into adult soft drinks? Category report 2022
Sales of adult soft drinks have gone flat. But brands reckon functional benefits from fruit, vitamins and even CBD can perk up the market again – despite the cost of living crisis
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Category Report
How bottled water can escape the supply maelstrom: bottled water category report 2023
Amid record heat and logistical issues last summer, bottled water faced a supply crisis. Can the industry learn any lessons for 2023?
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Category Report
Why dairy is licking plant-based: ice cream category report 2023
Plant-based is niche in ice cream compared with other categories. How come shoppers are so cool on vegan scoops?
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Category Report
Will rising prices mince British meat? Meat & poultry category report 2023
As input costs soar, meat is getting pricier – and skint shoppers are cutting back. How can British producers hold on to their sales?
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Category Report
How bog-standard bog roll can thrive in the crisis: household category report 2023
Premium toilet paper is being outshone by cheaper own-label lines. Can brands tempt shoppers to spend more?
