All Category Report articles – Page 5
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Category ReportIs hot chocolate due a miracle? Hot beverages category report 2022
Hot chocolate has fallen from grace in retail more quickly than tea or coffee. Do brands need divine intervention, or a new strategy?
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Category Report
Will price jitters drain the coffee cup? Hot beverages category report 2022
Disrupted coffee production is resulting in significantly higher prices in retail and cafés. Can Brits afford to feed their addiction?
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Category Report
Can tea be saved from freefall? Hot beverages category report 2022
Tea’s long-term decline has sped up in the past year – and everyday black tea is losing share. Can brands stop the drop?
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Category Report
Can batteries keep the lights on this winter? Category report 2022
Batteries have run out of juice in the wake of lockdowns. Will the anticipated winter crisis spell boom time or blackout for sales?
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Category Report
Will feverish price rises hurt winter remedies? Category report 2022
Cold and flu treatments have bounced back from when socialising was illegal. But can they stand the heat of the cost of living crisis?
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Category Report
Who will lead the revolution? Plant-based meat category report 2022
The new wave of plant-based meat rebels are ousting the old guard. Who will take power in the market?
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Category Report
How healthcare & supplements brands are harnessing star power: category report 2022
Celebrity backers can help brands gain quick recognition. So can they rival the years of trust banked by more established players?
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Category Report
Can CBD pass the shopper test? Category report 2022
FSA approval has caused short-term pain, but CBD suppliers say it could be a long-term gain as they look to win over new shoppers
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Category Report
How can breakfast rise and shine again? Category report 2022
Busy Brits are skipping the morning meal in droves. So, what are suppliers doing to make brekkie matter again?
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Category Report
Will HFSS rules lock up cereal growth? Category report 2022
Kellogg’s sought to challenge the HFSS rules in court. What does its loss mean for the cereal category?
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Category Report
How grave is the outlook for Halloween? Category report 2022
Despite Covid restrictions, Halloween sales have stayed healthy. But inflation and HFSS rules threaten to kill further growth
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Category Report
Can the home baking market rise again? Home baking category report 2022
The lockdown baking craze is over. Can brands revive flagging sales with new healthy, affordable and convenient propositions?
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Category Report
Could baby formula be the new tobacco? Infant & childcare category report 2022
A scathing WHO report has revived concerns about the marketing of formula milk. Will the tactics of brands prompt tougher rules?
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Category Report
Is organic’s luck about to run out? Organic category report 2022
Organic sales have shrunk slower in grocery than standard food. But can the category’s fortunes endure the cost of living crisis?
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Category Report
Can own label push brands out of free-from? Free-from category report 2022
Free-from continues to grow after lockdowns. As the cost of living crisis bites, could own label finally muscle in on pricier brands?
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Category Report
Could fruit & veg soon be worth its weight in gold? Fresh produce category report 2022
Price growth for fresh produce has been quashed as retailers compete for shoppers. Farming pressures might soon change that
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Category Report
Are kids’ lunches becoming vegan? Kids lunchbox category report 2022
Eco-conscious kids have developed a taste for vegan and veggie packed lunches. And suppliers reckon it’s more than just a phase
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Category Report
What’s the deal with the new working lunch? Lunchbox category report 2022
Hybrid working patterns and economic pressures have changed lunchtimes. Can retailers still lure shoppers with their meal deals?
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Category Report
Why are exotic sauces getting one up on rivals? Sauces & condiments category report 2022
Traditional sauces like ketchup and mustard are ceding ground to more exotic SKUs. Is this a sign of changing tastes?
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Category Report
Can WKD put some energy into RTD alcohol? Caffeinated alcohol category report 2022
Caffeinated booze in a can was the sole domain of Dragon Soop – until WKD joined the party. What next for the nascent sector?
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