Webinars and white papers – Page 3
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WhitepapersThe new rules of shopper attention: what it takes for grocery brands to be seen, heard and remembered in 2022
In the face of media fragmentation, Covid and HFSS restrictions, fmcg brands have rarely had to work harder to get shoppers’ attention. A new Grocer Vision report explores how brands can stay visible, cut through the noise and get their message across.
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Whitepapers
How self-service can help scale e-grocery click and collect
The current driver shortage in the UK could trigger a trend to push up the costs of all forms of deliveries, including for e-groceries.
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Whitepapers
Delivering promotional excellence in grocery and convenience retail
Promotions can be a double-edged sword. Done well, they can be among your most powerful revenue drivers. But poorly executed and they seriously impact the customer experience -jeopardising sales and revenue targets.
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Whitepapers
Volume vs Efficiency: How data science is evolving sampling, fast!
In 2021 the Triyit community answered millions of questions every month - giving honest, detailed feedback about their product sampling experiences, whilst sharing unique insights into their shopping habits, lifestyle and personal influences.
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Whitepapers
Which grocery brands are winning on Amazon UK and Tesco.com?
The formula for growing eCommerce sales is simple: get more eyeballs on your product pages, then get more of those eyeballs to convert.
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Whitepapers
Dealing with the new squeezed middle
The squeeze on both consumers and the food and beverage supply chain is very real, so how can businesses identify areas to make savings, beyond the more obvious?
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Whitepapers
The 2022 TikTok Playbook for Challenger Food and Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now.
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Whitepapers
Why the food industry must act now to protect and grow biodiversity
While 79% of people in the UK are now concerned about the negative impact humans are having on the planet and its biodiversity, many are focused on plastic pollution and fossil fuels, with very few shoppers realising that one of the major causes is the industrial food model.
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Whitepapers
Grocery Industry Cheat Guide with Forrester Insight
Grocery has changed dramatically over the past 18 months, but even beyond this, pre-existing conditions, such as digitalisation and e-commerce, have challenged brands.
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Whitepapers
A new model for retailers to reach net zero
Reaching net zero by 2040 is an ambitious target for UK retail. It will require a root and branch review of operations and a deep understanding of the impact these changes will have.
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Whitepapers
The future of sampling
Nothing beats the feeling of getting something for free! This feeling is something that brands can benefit from and the reason that sampling is an integral strategy for today’s brand marketeers.
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Whitepapers
Going the last mile for your online customers
While the creation of an online storefront and the subsequent processing and shipping of orders has become common for retailers, the distribution and fulfillment logistics of running an efficient online grocery-delivery business is very different, and far more complex than other market sectors.
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Whitepapers
How FMCG brands can win search at 7 online retailers
Optimising your products for search is essential for winning shoppers online and boosting sales. However, it’s easy for brands to waste time and money over-engineering their content for search optimisation.
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Whitepapers
How grocery can stay GDPR compliant after Schrems II
The Schrems II decision will have a great impact on international commerce among companies doing business with the European Union (EU). The consequence of not paying attention to Schrems II could literally mean a partial or complete shut-down of data transfers between EU and non-EU countries, which could impact the bottom line of any company.
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Webinar
Watch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
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Whitepapers
Five tips for communicating well during a product recall
The pandemic has super-charged consumer interest in where food comes from and how it is produced. A new Grocer Vision report explores how manufacturers can respond to increased demand for traceability and transparency.
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Whitepapers
Consumer goods in a crisis: YouGov’s International FMCG/CPG Report 2021
The Covid-19 pandemic has created both challenges and opportunities in the fast-moving consumer goods/consumer packaged goods sector, drastically impacting consumer shopping behaviour and consumption habits globally.
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Whitepapers
Sampling aside, what else is influencing consumers to try something new?
With a rapidly growing, fully representative community of over 1,000,000 UK consumers, every year Triyit delivers millions of targeted, in-home sampling experiences.
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Whitepapers
Plastic and the pandemic: Consumer priorities in a changing world
Plastic has re-emerged during the pandemic as a useful material for keeping people safe. Yet with the public still caring deeply about the scandal of plastic waste, how are businesses responding?
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Whitepapers
5 ways to make your brand more authentic in the Covid landscape
Making your brand more authentic is a sure fire way to engage with consumers in 2021. After a year of Covid chaos, people are looking for authenticity in the brands they engage with: shopping more locally, choosing brands that show they stand for something and supporting those that show consistency and clarity in their messaging and visuals.
