Megan Tatum
Megan is a freelance writer and editor.
Analysis & FeaturesHow Israel became foodtech’s Silicon Valley
Israel has become the global capital of cultivated meat. How? Why? And what’s the latest game-changing foodtech it’s coming up with?
- Analysis & Features
The eight most exciting innovations from Israeli foodtech startups
“The alt protein sector is a strategic asset to diplomacy”
- Analysis & Features
How the Apprenticeship Levy became a £3bn swindle
David Cameron’s pet project was meant to boost opportunities for apprentices, but companies say most of the money is disappearing into the Treasury’s pockets. What’s going on?
- Analysis & Features
How Britain’s 100 biggest brands are innovating through a cost of living crisis
NPD is expensive and risky. Some brands have pulled back, but others are reaping the benefits of thinking long term and investing accordingly
- Analysis & Features
How to justify marketing spend during an inflation spike
Though UK ad spend started strong in 2022, growth began to slow in the second quarter
- Analysis & Features
What about the gen Z shoppers on the other end of the phone?
A new generation of influencers are emerging with strong appeal for young consumers. Ahead of The Grocer’s upcoming gen Z conference, what are the benefits and pitfalls of working with them? And who are the most influential in food and drink?
- Analysis & Features
The eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
- News
Jamie Laing, Huel, Meta and M&S among featured presenters at Gen Z conference
The Grocer’s action-packed Gen Z conference features exclusive research, well-known influencers, fascinating case studies and panel discussions on themes from recruitment to marketing
- News
Gen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
- Long reads
The Grocer Top Products Survey 2022: How can brands stay in focus?
Commodity price hikes, the war in Ukraine and inflation have changed the way Brits shop in the past year, while also piling pressure on suppliers and retailers. Which brands and categories have negotiated the system shock best?
- Analysis & Features
The Grocer’s New Product Awards 2022: value shines through among winners
Though price and a strong sense of value ran through many launches, the existing macro trends of health, sustainability and convenience remained among this year’s winners
- Analysis & Features
Oatly: is the plucky alt-milk challenger brand plucked?
Oatly is struggling to make it work as a corporate giant, with investors unnerved by mounting costs, strained sales, and a series of PR gaffes. What is going wrong?
- Reports
Oatly’s top four PR fails
’If you’re just depending on the emotional loyalty of your brand that’s not much fun’
- Analysis & Features
Posh butters and squeezable udders: how to add value in dairy
Against a backdrop of soaring prices, The Grocer charged five creative agencies with pitching dairy products Brits would be happy to pay more for
- Analysis & Features
Can gene editing ease the cost of living crisis?
The UK is breaking from the EU to press ahead with gene editing. Could it cut costs on shelves? And is it even worth the risk?
- Analysis & Features
Can the EU’s stance on genetic engineering last?
A 2001 directive was introduced that applied a de facto ban to the technology
- Analysis & Features
Is Beyond Meat beyond hope? And what its slump says about the other plant-based players
Beyond Meat was on fire following its 2019 IPO, yet it’s since crashed and burned. The fall raises questions for the entire plant-based sector
- Analysis & Features
Five NFT projects started by food and drink brands
To accompany the launch of its sparkling rosé, alcohol-free wine brand Noughty commissioned artist Phil Miller to create an art NFT
- Analysis & Features
Time for a virtual beer? How food & drink is taking on the metaverse
The metaverse. NFTs. Web3. The new digital age is here, though for many it remains a mystery. So why are the likes of McDonald’s, Coca-Cola and Pringles getting involved?
- Category Report
The battle of baked goods: category report 2022
Sweet bakery is winning the war for shoppers as wrapped bread declines. But could HFSS regulations redraw the battle lines?
