All Alpro articles
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Category ReportHow have the HFSS rules changed yoghurts? Yoghurts category report 2023
Indulgent yoghurts and pot desserts are suffering from volume slumps. Do they have a future in the post-HFSS environment?
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Reports
Five brands that made the ASA’s list of greenwashing shame
The crackdown is on, with everyone from watchdogs to financial investors placing the claims of food companies in their crosshairs
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Category Report
Could Alpro be usurped in plant-based milk? Plant-based milk category report 2022
The leading brand risks being dethroned as ambitious rivals use promotions, next-gen taste claims and sustainability credentials to grab share
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News
Alpro bears brunt of price hikes across dairy alternatives
Some key dairy alternative lines have seen price increases of almost a fifth since August
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News
Former Alpro boss Sue Garfitt joins The Protein Brewery as CEO
Sue Garfitt has been chosen to lead the next stage of the company’s development as it prepares to go to market
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News
Soya milk shortage follows ‘production challenges’ at Alpro factory
A spokeswoman for Danone told The Grocer supermarkets were ‘temporarily experiencing some low availability’ of Alpro soya milk
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News
Alpro launches campaign for new oat-based ‘close match to dairy milk’ range
The ‘M*lk Believe’ campaign is designed to challenge perceptions around the taste of plant-based milks
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News
Alpro rolls out ‘closest match to dairy milk’
Not M*lk is made from European-grown oats and is said to have a “creamy and smooth” texture
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Comment & Opinion
What we can learn from contrasting ASA decisions on ‘green’ almond milk ads
ASA inquiries into ads from Alpro and Plenish offer a guideline on how to avoid being rapped for unsubstantiated green claims, says Brinsley Dresden, partner and head of the advertising & marketing team at law firm Lewis Silkin
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News
Alpro boosts UK production capability with new £17m production line
The investment at its Kettering plant is part of a £41m plan to increase UK production capacity
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Comment & Opinion
Alpro’s ASA censure shows suppliers must communicate their eco-cred perfectly
A claim to be “better for the planet” – as opposed to “good for” – could’ve avoided the ASA’s ire
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News
Alpro censured by ASA over environmental claims in almond milk advert
The plant-based giant has had a complaint against an ad claiming it was ‘good for the planet’ upheld by the regulator
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News
Sports stars Adam Peaty and Nicola Adams sign up to Alpro’s Team PB
They join Tyrone Mings and Heather Watson for the ‘Plant-Based for Protein-Lovers’ push
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News
Alpro adds two plant-based ‘Greek Style’ variants to big pot lineup
The new products would tap demand for permissible indulgence, the dairy alternatives brand said
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Category Report
Nature in a bottle? Free-from category report 2021
Brands are stressing the environmental credentials of plant-based milk and other dairy alternatives. How much do shoppers care?
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News
B Corp awards Alpro ‘outstanding’ status
The dairy alternative giant has moved up from the ‘great’ ranking it achieved three years ago
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News
Alpro unveils major set of health and environmental ambitions
The plan includes a €30m capital investment in production facilities
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News
Alpro launches first oat-based big pot yoghurt alternative
Alpro Absolutely Oat boasts the highest oat and fibre content on the market, the brand claims
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News
Alpro launches pastiche of dairy sector’s ‘Make Mine Milk’ ad campaign
The ad push reunites Vinnie Jones, Pixie Lott and Nicola Adams from the original campaign, but now with oat rather than milk moustaches
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News
Alpro creates coffee shop hardship fund
Supported by UK Coffee Week, the ‘In It Together’ Fund will make grants available to business owners to manage cashflow
