All Shopper behaviour articles
-
Analysis & FeaturesHow convenience retail is overcoming the cost of living barrier
The Convenience Conference offered insight into value strategies
-
Comment & Opinion
In trend-setting LA, purpose-led small brands are hot stuff
If LA continues to push the boundaries of a shopper’s experience and demands, the UK retailer landscape still has a way to go
-
News
Combined meat and meat-free fixtures confuse shoppers, finds study
A consumer study for AHDB found that more than half of shoppers were confused by the cross-category merchandising of meat alongside meat-free alternatives
-
News
Tropicana enters ambient aisle with long-life juices
Cost-of-living pressure had changed consumer shopping habits, said Tropicana, with customers turning to bulk buying
-
Analysis & Features
10 charts proving own label is leaving brands in the dust
Record inflation and squeezed incomes have taken a toll on branded food and drink, with Kantar reporting own-label goods now account for a record 63% of grocery volume
-
Whitepapers
Cost-of-living crisis: The questions you were afraid to ask
As the cost of living continues to dominate people’s lives, what really matters to consumers right now? Here’s an opportunity to fully understand their priorities.
-
Whitepapers
How can brands and retailers unlock the retail media goldmine?
Forecast to grow into a nearly £100bn global market by the end of 2023, retail media is the hottest opportunity in advertising right now. So, how can UK grocery make the most of its potential?
-
Analysis & Features
Do customers believe in greedflation? What are they doing to counter it?
More than 90% of British consumers would try a new brand if their usual choice went up in price due to inflation
-
Comment & Opinion
There’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
-
Whitepapers
3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
-
Analysis & Features
The psychology of cheap meat: how we rationalise factory-farming
Why do so many people eat factory-farmed meat despite caring deeply about animal welfare? Through a series of self-deceptions, humans have disconnected meat from its living source
-
Analysis & Features
Why the DTC model is struggling post-Covid
Stuck-at-home consumers were captivated by direct-to-consumer offerings. But as they have returned to shops, many brands have followed
-
Promotional Feature
Four ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
-
Analysis & Features
What you need to know about generation alpha
Just as you’d got your head around gen Z, a new cohort of tech-savvy youngsters is coming through. But they’re not as screen-bound as you’d think
-
Analysis & Features
City BBQs, vegan appetites and budget constraints: 10 charts on barbecues
As summer approaches, what are Brits putting on the barbie? And how do habits differ between age, location and gender?
-
Promotional Feature
How businesses can help consumers cut food waste
With inflation continuing to boom across the market, stretching shoppers’ spending limits, how can retailers inspire shoppers to reduce their household food waste and save money with simple and easy recipes?
-
Comment & Opinion
Five things we learned at the Gen Z Conference (and one thing no one can agree on)
Candy Kittens co-founder Jamie Laing having an early version of the brand’s logo tattooed on his body was just one revelation
-
Promotional Feature
Understanding the grocery shopper to win in 2023 and beyond
Shoppers are facing a multitude of challenges, but understanding their changing motivations can help brands unlock growth throughout 2023 and beyond. Here, Focus Insights explores these motivations and the latest grocery trends.
-
Analysis & Features
The eight most influential food and drink influencers of 2023
This list proves you don’t have to be Gen Z yourself to know how to influence
-
Promotional Feature
How brands can conquer cost pressures without losing long-term loyalty
With production costs rising and disposable income falling, consumer packaged goods brands need to navigate an increasingly complex commercial environment. But now, a new tool can help you conquer that challenge.
