All Florette articles
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NewsFlorette and Higgidy announce partnership to give shoppers better value
The partnership will include recipe inspiration and promotions to support consumers
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News
Lidl becomes latest retailer to ration fresh produce amid shortages
It follows similar moves by Tesco, Aldi, Asda and Morrisons, which issued buying restrictions on some lines last week in light of empty shelves
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News
Florette owner Agrial reports increased operating losses due to transport and labour issues
The company had a loss of £8.5m from £6.3m and an underlying operating loss of £5.8m for the year ended 31 December 2021
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Promotional Feature
Category briefing: what’s hot in prepared salads?
Kate Hofman, founder and brand director of Grow Up Farms, talks us through the challenges and opportunities facing the prepared salads market. Check out Kate’s deep dive below
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Events & Awards
The Grocer’s New Product Awards 2022: Fresh Fruit & Veg
Great flavour and a delicious appearance, all packaged in a format that ‘genuinely attempted to find a point of innovation and differentiation’ in the category
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Comment & Opinion
The fresh aisle needs fresh thinking: how to transform the way we sell fruit
The humble strawberry has huge potential for tapping into trends and telling a fresh story to consumers, says Nick Allen, CEO of Berry Gardens
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News
Florette appoints horticulture expert to showcase brand credentials
The collaboration will see Michael Perry, also known as Mr Plant Geek, produce exclusive content for the brand alongside sponsorship of The Plant Based Podcast
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News
Minions to appear on salad bags as part of Florette-Universal tie-up
The promotion will offer the chance to collect one of 20,000 Minions plush toys
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News
The Grocer’s New Product Awards 2021: Fresh Food
We loved the mix of colours and the sweet beetroot pieces balanced out the bitterness of the leaves
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Category Report
Couch potatoes: fresh produce category report 2021
Fruit & veg sales are up by more than £1bn, with spuds the fastest grower by volume. What does that say about Brits’ eating habits?
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Category Report
Going nuclear: barbecue category report 2021
If all goes to plan, barbecue season could explode this summer. How is the industry bracing itself to build on last year’s success?
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News
Florette aims to jazz up salad aisles with ‘vibrant’ salad mix and £1m marketing push
The NPD and marketing campaign are both set to launch in April ahead of salad’s key summertime sales period
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News
Spanish storm pushes up wholesale salad and veg prices
The price rises were the result of ’supply shortages and logistical bottlenecks’ in Spain, said Mintec
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News
Florette owner Agrial improves profitability despite sales dip
The company cut back on its losses thanks to ‘improved cost control’, accoring to its latest financial results
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News
Mults urged to capitalise on salad health halo this Christmas
Florette is expecting bumper seasonal sales over the past few years to grow further in light of pandemic shopping habits
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Grocer 33
Tesco Lewes is runaway Grocer 33 winner with huge score of 92
Queues outside stores were considerably shorter than recent weeks on this Sunday lunchtime shop
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News
Coronavirus measures could hike price of salad, warns Florette
The brand is facing increased transportation costs from the Continent due to the coronavirus crisis
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News
Florette unveils resealable salad bag and ‘money back’ freshness guarantee
The brand said the new format would help limit the number of shopping trips during the coronavirus pandemic
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News
Wrap urges ‘collective action’ over threat to UK water supply
At least six major areas of the country could face a crisis on quality and availability of water, the Wrap report suggests
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News
Aston Manor gives Frosty Jack’s a makeover
It has switched its larger format SKUs from three-litre PET bottles to 2.5l bottles
