Pladis UK&I

Category briefing: what’s hot in biscuits and cakes?

2021-10-13T08:45:00Sponsored by Pladis UK&I

Cakes and biscuits did a roaring trade throughout the pandemic, as locked-down Brits indulged in at-home lunches and snacks chock-full of indulgence. Now, the challenge is to revive the on-the-go market as consumers venture back to school and work