All Loyalty articles
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NewsSainsbury’s Nectar Prices now available on fresh fruit and vegetables
The Nectar Prices scheme has been rolled out to cover six fresh fruit and vegetable lines
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News
Asda’s loyalty scheme climbs UK favourites list
Supermarkets dominate the top spots, with Boots, Costa and Amazon the only non-supermarket schemes in the top 10
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News
Sainsbury’s more than doubles Nectar Price promotion lineup
Sainsbury’s has extended the membership scheme to cover products in two new categories
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Comment & Opinion
How to make your brand the go-to choice for highly habitual shoppers
If you can break in to a shopper’s eating and shopping habits it’s a licence to print money, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Morrisons still has a lot of catching up to do, but its new ads and More makeover is a good start
Morrisons is now at least at the races in terms of loyalty, and its revamped More card has an interesting point of difference
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News
Morrisons reveals details of More loyalty card relaunch
Ad featuring the return of its ‘More Reasons To Shop At Morrisons’ strapline will air for the first time during Coronation Street on ITV tonight
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News
Morrisons brings back ‘More Reasons to Shop’ strapline
A major TV campaign will run for the next six weeks and will reach nearly half of UK adults on day one, said Morrisons
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News
Heinz launches points-based loyalty scheme on DTC site
The scheme sees 10 ‘Beanz Pointz’ earned for every pound spent purchasing products from Heinz’s DTC site
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News
Filco says new Filcard loyalty scheme is boosting basket spend
The South Wales-based independent retailer has 2,000 shoppers signed up to the scheme
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Analysis & Features
Do customers believe in greedflation? What are they doing to counter it?
More than 90% of British consumers would try a new brand if their usual choice went up in price due to inflation
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Comment & Opinion
Loyalty schemes moving to deep-cut promotions will incentivise disloyalty
Deep cuts can be category killers – as consumers shop around, the category becomes commoditised and devalued, says David Sables, CEO of Sentinel Management Consultants
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News
Sainsbury’s to take Your Nectar Prices loyalty scheme online
The scheme is currently only available to customers using the grocer’s SmartShop scanners in store
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Grocer 33
Sainsbury’s is again cheapest without Nectar Prices help
At £66.21, Sainsbury’s came in £1.31 cheaper than Asda
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News
Pret a Manger raises price of subscription scheme in overhaul
Pret subscribers will now receive 10% off all food products across the majority of its stores
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News
John Lewis Partnership appoints first ever cross-partnership loyalty chief
Emily Wells will lead the launch of a “new pan-partnership loyalty proposition” set to go live in 2024
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Comment & Opinion
Morrisons’ move to More Card prices is better late than never
There’s nothing wrong with admitting you’ve got something wrong. But can Morrisons roll out its new scheme quickly enough?
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News
Morrisons brings back More card with investment in loyalty-only prices
The card had been dropped in 2021 for the cardless My Morrisons: Make Good Things Happen app
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Analysis & Features
Discounts for data and the death of supermarket loyalty points
As Sainsbury’s and Co-op ape Tesco’s Clubcard Prices model, supermarkets are able to make more on consumer data. But are there risks?
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Grocer 33
Sainsbury’s comes in cheapest even without Nectar Prices
Factoring in Sainsbury’s Nectar Prices would have cut the total by £1.40
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News
Co-op to offer lower prices to loyalty card holders
The society is investing £240m across the next five years on a major overhaul of its membership scheme
