All Trends articles – Page 3
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Comment & OpinionWhy 2023 is the year of ‘back to basics’ and collaboration
Our industry will weather 2023 better if we look at what our shoppers tell us through their spending and response to change, says Steph Cullen, head of manufacturing at IRI
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News
Tesco shuns Prime energy drink (for now) over supply concerns
Consumer demand for Prime has reached fever-pitch over the past few months, with the sporadic nature of supply seemingly fuelling the hype
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Reports
Why white chocolate is the hip option this Easter
White is the new brown for suppliers, with brands from Smarties to Jaffa Cakes launching paler versions of their bestsellers
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Comment & Opinion
Gaming and Gaga: how brands can target gen Z
Winning the palettes of our future generation should be part of every grocer’s strategy, says Kathy Lee, consumer retail industry manager at Google
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News
Gen Z marketing conference programme unveiled by The Grocer
Taking place on Tuesday 14 March at Kings Place in London, the event will explore everything the industry needs to know about how to win with gen Z in grocery
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Comment & Opinion
What will be the key shopper motivations in 2023?
Understanding the motivations of shoppers this year will be key to capturing spend, says Matt Lee, MD at Capture
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News
Alcohol-free drinks and vegan food top Sainsbury’s Nectar purchases in 2022
Sainsbury’s released data on the shopping choices of 17.6 million members of its Nectar loyalty scheme
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News
Spar works with US distributor Congo Brands to bring Prime drinks to stores
The move makes Spar the first symbol group in the convenience channel to stock Prime
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Comment & Opinion
Discounters define the rules of the game. Can supermarkets take control in 2023?
Retailers may have to stop obsessing about the national share numbers or at least analyse them very differently, says Jeremy Garlick, partner at Insight Traction
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Analysis & Features
The Grocer’s 22 most-liked Instagram new products of 2022
Check out the top NPD for 2022. How many have you spotted in your local supermarket?
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Comment & Opinion
How UK shoppers adapted to this volatile year – and what 2023 may hold
This year we witnessed the most significant step-change in fmcg spending since the economic crisis in 2009, says Rachel White, NielsenIQ MD UK & Ireland
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Comment & Opinion
Why Cadbury’s ‘Glass and a Half in Everyone’ has cut through a year of top campaigns
It can only be a matter of time before Cadbury-a-like ads start showing up, says Jon Evans, chief customer officer at System1
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Analysis & Features
The Top Launches in each food and drink category 2022
Each of the categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2022
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Analysis & Features
How ‘unpredictable’ TikTok became essential for fmcg brands
As Elon Musk creates chaos on Twitter and Mark Zuckerberg focuses on the metaverse, TikTok has become the go-to social platform for fmcg brands
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Reports
A viral food trend for each month of 2022
From a mega chippy to a ’healthy’ cola alternative
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News
How to Win with Gen Z in Grocery is theme for The Grocer’s 2023 conference
The Grocer will ask how the industry can appeal to Generation Z shoppers
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Comment & Opinion
What Pinterest has pinned as the food and drink trends of 2023
Being prepared for upcoming trends before they go big can help create brand affinity and ultimately drive sales, says Bela Mashru, head of grocery at Pinterest
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Comment & Opinion
Which fmcg categories are proving the most resilient as we head into 2023?
While growth opportunities will exist, finding them will be challenging, says Steph Cullen, head of manufacturing at IRI
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Comment & Opinion
Prime sports energy drink: what’s the secret of its success?
Prime may seem like a standard sports drink, but YouTubers KSI and Logan Paul have quickly created a sales phenomenon
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Analysis & Features
The five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
