To communicate grocery price rises, honesty is the best policy

By Heiner Evanschitzky, professor and chair of marketing at Alliance Manchester Business School2022-10-24T15:25:00

Retailers have to be open about price increases and offer credible explanations, says Heiner Evanschitzky, professor and chair of marketing at Alliance Manchester Business School

To communicate grocery price rises, honesty is the best policy

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