Marketing

In an ever-changing fmcg world, staying still can be the best strategy

By , partner at Insight Traction2023-06-22T11:40:00

shopper waitrose fruit veg scan as you shop supermarket man GettyImages-1481658461

Constant ‘pivots’ won’t benefit your brand as much as holding steady in turbulent times, says Jeremy Garlick, partner at Insight Traction

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