All Top Products articles
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News
Sainsbury’s confirms it is listing Prime Hydration drink this week
The listing includes a new limited edition Orange and Mango flavour
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Analysis & Features
The Top Launches in each food and drink category 2022
Each of the categories covered in our Top Products report features a Top Launch – the product most significant to its respective category in 2022
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Comment & Opinion
How the ElfBar captured the hearts, minds and lungs of the Zoomer generation
The garishly colourful little sticks, available in myriad sweet shop flavours, have gained an outlandish £314m in extra sales
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Long reads
Top campaigns 2022: the most influential adverts in food and drink
We've found 50 ads in 50 categories to enjoy
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News
Top Products: vape brand ElfBar is this year’s biggest grower
The Chinese-owned brand – launched in 2018 – increased its sales by £318.4m versus last year
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Long reads
The Grocer Top Products Survey 2022: How can brands stay in focus?
Commodity price hikes, the war in Ukraine and inflation have changed the way Brits shop in the past year, while also piling pressure on suppliers and retailers. Which brands and categories have negotiated the system shock best?
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Analysis & Features
Savoury pastries & meat snacks: NPD keeps pastries & pies fresh
Canny innovation has helped savoury pastries hold their own in the wake of the pandemic
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Analysis & Features
Alcohol – wine 2022: Hardys bucks slump in still wine sales
Hardys has outdone its nearest rivals. Grocery’s biggest wine brand has added £4m
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Analysis & Features
Alcohol – beer & cider 2022: Lager’s new players buck sales slump
Lager has lost its fizz, but new and nascent lines have proven to be impressive outliers
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Analysis & Features
Alcohol – spirits & RTDs 2022: Vodka and whisky steal gin’s thunder
Only eight of the UK’s top 50 spirits brands added value this year
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Analysis & Features
Bakery & bread 2022: Hectic year for bread as value returns
It’s been one heck of a year for bakery. And not just because bread loaves are back in the black
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Analysis & Features
Home baking 2022: Baking boom over as values freefall
Don’t tell Mary Berry: Britain’s home baking boom is well and truly over
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Analysis & Features
Table sauces and seasonings 2022: Mayo bucks trend of fall in sauce sales
Brits have spent an extra £11.5m on mayo across Hellmann’s and Heinz lines – all of which either kept volume losses to a minimum or shifted more packs
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Analysis & Features
Personal care – oral 2022: Sales to smile about as Brits brush up
Brits have spent an extra £24.8m on toothpaste and toothbrushes in the past year
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Analysis & Features
Cereal 2022: Giants Kellogg’s and Nestle win against own label
Brands have fared better than own label cereals in the tough conditions of the past year, despite costing more
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Analysis & Features
Dairy – butters & spreads 2022: Spreads slip as lockdowns come to end
If there’s one category that sums up the toll of inflation in grocery, it’s butters and spreads
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Analysis & Features
Dairy – cheese 2022: Inflation and end of Covid melt cheese
Increasing prices and the end of Covid stockpiling have compounded sinking sales
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Analysis & Features
Dairy – yoghurts & desserts 2022: Protein helps Arla buck fall in volumes
In a category where meaningful growth has been hard to come by, Arla has landed a 26% rise in value
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Analysis & Features
Canned goods 2022: Baked beans fall victim to price spikes
Heinz Beanz became a poster child for inflation’s effects this year
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Analysis & Features
Free-from 2022: Specialist diet brands hit by price squeeze
The success for private label comes as big-name brands register wildly divergent fortunes