All Comment & Opinion articles – Page 3
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Comment & OpinionThatchers gets animated about the perfect pint of cider
It’s back with an animated ad that again focuses on the brand’s attention to detail
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Comment & Opinion
Dash into the Limelight: feather-light fun as brand looks for the people behind the memes
It’s all to promote Dash’s new lime flavour – hence limelight
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Comment & Opinion
Sainsbury’s value own-label relaunch makes sense, but does it scream budget?
Stamford Street shows Sainsbury’s has been paying attention to the success of Asda’s Just Essentials range
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Comment & Opinion
Food price caps would push the supply chain to breaking point
Growing more of what we eat on home soil should be at the very heart of the food inflation agenda, says Mark Lumsdon-Taylor, chair of the Rural Policy Group
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Comment & Opinion
PM’s vaping ‘clampdown’ must be backed by serious deterrents
There is a lack of consequence for those breaking the law on vaping
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Comment & Opinion
The growth of private label is about more than cost savings
Sixty per cent of shoppers in Europe now think private labels are as good as national brands, says Steph Cullen, head of UK CPG, Circana
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Comment & Opinion
How the north-south divide is playing out in cost of living crisis
Real household inflation is not equal across the UK when weighted for the proportion of household spend, says Steph Cullen, head of UK CPG at Circana
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Comment & Opinion
Are ‘clumsy, meaningless’ food price cap proposals any more than a PR stunt?
Industry players fear the implications have not been fully thought through
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Comment & Opinion
Suppliers are the latest scapegoat for high food prices. Let’s bust this myth now
The government is attempting to put blame somewhere in its complete naivety of how fmcg supply works, says David Sables, CEO of Sentinel Management Consultants
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Comment & Opinion
Brands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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Comment & Opinion
A clampdown on alt-meat and dairy words would be silly and wrong-headed
Faux names are important in flagging usage, while some meat and dairy brands are playing in plant-based anyway
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Comment & Opinion
Morrisons grannies usher in return of ‘More Reasons’ strapline
Morrisons has brought back its no-brainer brand name pun
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Comment & Opinion
Milk: Wellcome Collection exhibition presents chaotic shocks and absorbing historical insight
A dairy farmer’s dream. A giant udder with 13 teats instead of four
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Comment & Opinion
Do you understand your ‘shopper’? Let’s take a closer look
Let’s take a closer look at ‘the shopper’ and then score your understanding once more
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Comment & Opinion
Why is the Ocado and M&S joint venture still struggling on collaboration?
Nothing sums the lack of collaboration up more than the marketing
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Comment & Opinion
Why was Tesco so slow to act on John Allan allegations?
Investigation into sexual harassment allegations took 20 days in a case with repercussions for the whole industry
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Comment & Opinion
Asda merger with EG Group would be a disaster
The future of Asda matters for consumers, its 145,000 employees, the government and regulators alike
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Comment & Opinion
A lot is riding on Tesco’s latest ‘transformational’ reset
Tesco and its suppliers have just 11 months. Even ‘Drastic Dave’ Lewis took longer than that
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Comment & Opinion
How to make your brand the go-to choice for highly habitual shoppers
If you can break in to a shopper’s eating and shopping habits it’s a licence to print money, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Defra’s decision to abandon a UK horticulture strategy is a serious error
Defra must make it a priority to raise our country’s self-sufficiency in fruit & vegetables, says Joanna Blythman, food journalist and author of Swallow This
