Despite last-minute rumours to the contrary, the HFSS rules are now live. It’s been a right upheaval. Are you up to speed?
Read storyDetailed guidance on the HFSS clampdown is here, but sources have warned of gaps as retailers focus on the cost of living crisis
Brands with HFSS products must either innovate or reformulate to get around incoming restrictions. Here are some examples of how they’ve done it
Comment & Opinion
What next for the obesity strategy now Sunak's bogof ban's in the gutter?
By Ian Quinn
How UPFs can become a relic of the past in a world that craves affordable convenience
By Jonathan Petrides, CEO and co-founder of Allplants
HFSS laws have failed to inspire change in consumers. Tougher taxes may be needed
By Steph Cullen, head of UK CPG at Circana