All Generation Z articles – Page 4
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NewsLynx rolls out new Epic Fresh fragrance range
The fragrance is touted as offering a ‘boldly masculine scent’ and is aimed towards younger shoppers
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News
Little Moons deal to value TikTok sensation at more than £100m
Investment bank Houlihan Lokey is running the process for the business, with a deal expected to close within the next four weeks. At least five PE houses are involved in the second round of the auction.
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News
‘Overnight Weetabix’ goes viral with 20.5 million TikTok views
A legion of TikTok users have taken to sharing videos of themselves making and eating an ‘overnight’ serving of the cereal
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Comment & Opinion
How Christmas dinner reflects UK consumers’ changing attitudes
Trends for less meat and booze are likely to be reflected on the Christmas dinnertable this year
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News
M&S and TikTok partner on Christmas song to raise money for charity
The song celebrating M&S Christmas food products was filmed in the Romford store
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News
Juul launches next-gen device ‘to combat underage use’
Counterfeit pods can’t be used in the Juul2 device
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Whitepapers
The 2022 TikTok Playbook for Challenger Food and Drink Brands
TikTok is the biggest means and opportunity for brands to engage Gen Z right now.
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News
Lynx gets major rebrand to appeal to gen Z shoppers
The brand has redesigned its packaging and launched a new sports range to ‘drive relevancy amongst the gen Z audience’
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Webinar
Watch: Little Moons explains how it mastered consumer profiling
It’s what fmcg marketing dreams are made of. One minute you’re a well-loved but niche brand with modest distribution; the next you’re going viral on social media, your sales are blowing up and retailers can’t get enough of you.
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News
TikTok drives fidget toy craze for convenience retailers
Amrit Pahal, owner of Nisa Local in High Heath, Walsall is currently selling 40 different variants of the toys
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Analysis & Features
How and why fmcg brands got political
With social media affording more space than ever before for food and drink brands to have a ‘voice’, an increasing number are speaking out on political issues. So what are the benefits – and how can it backfire?
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News
Shopify and TikTok team up to boost merchants’ video ad sales
TikTok has seen its average monthly usage in the UK rise from 11 to 19.9 hours from 2019 to 2020
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Analysis & Features
The eight golden rules of TikTok according to Little Moons
Little Moons marketing director Ross Farquhar shares what he thinks other brands should know before taking on TikTok
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News
Mochi TikTok craze sees Little Moons sales rocket 700% at Tesco
Sales at Tesco were up over 700% compared with the average week in December 2020
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Analysis & Features
Is it the right time for fmcg brands and retailers to start TikTok?
As user-generated content and clever campaigns have proven, there is a huge breadth of opportunity for grocery
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Comment & Opinion
People at every level within the food and drink industry make the difference
It’s important we reward the likes of Morrisons delivery driver Kevin Hunter
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News
The Grocer Next Gen Awards to celebrate and promote young talent
The Grocer has kickstarted its search for the best and brightest young talent working across the UK food and drink sector
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Video
Watch: Gen Z experts explain why young people are wary of dairy and how to fix it
Gen Z just isn’t buying milk, with some people even calling evil, so for this year’s Dairymen creative challenge, we tasked creative agency Zak with breathing new life into the white stuff
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Whitepapers
How brands are driving sales by putting products into the hands of half a million Gen Zs
Gen Z are the most impactful shopping demographic as they pioneer the way for new trends which the rest of us will follow.
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News
Media Bites 28 Aug: The Hut Group, Pret A Manger, Walmart/TikTok
The Hut Group confirmed plans to raise £920m at a valuation of £4.5bn in what would be London’s biggest listing this year
