All Trends articles
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NewsTesco to stock Prime energy drink from next week
It is understood that Tesco will have an exclusive deal to sell the brand’s latest flavour: strawberry watermelon
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Comment & Opinion
In trend-setting LA, purpose-led small brands are hot stuff
If LA continues to push the boundaries of a shopper’s experience and demands, the UK retailer landscape still has a way to go
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Comment & Opinion
Dash into the Limelight: feather-light fun as brand looks for the people behind the memes
It’s all to promote Dash’s new lime flavour – hence limelight
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Comment & Opinion
Brands need bold, creative campaigns to target ‘conscious consumers’
Acquiring these customers requires a strategic approach with tailored messaging and well-placed advertising, says Kathy Lee, consumer retail industry manager at Google
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Analysis & Features
Why ‘there are no winners’ in the Tortoise Better Food Index
The Tortoise Better Food Index ranks Britain’s 30 biggest suppliers on their impacts across issues including nutrition, environment, and social mobility. The key finding: no one is doing enough
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Analysis & Features
10 charts proving own label is leaving brands in the dust
Record inflation and squeezed incomes have taken a toll on branded food and drink, with Kantar reporting own-label goods now account for a record 63% of grocery volume
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Reports
Why pickles are heating up on social media
A strange vegan snack is taking the nation by storm
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Analysis & Features
Do customers believe in greedflation? What are they doing to counter it?
More than 90% of British consumers would try a new brand if their usual choice went up in price due to inflation
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Analysis & Features
10 foodie feasts inspiring ‘bring a board’ parties for Eurovision 2023
A food board for each country in the bookies’ top 10 to win Eurovision. Have the guests at your viewing party screaming ‘douze points’ for these themed dishes
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News
Pastry sales soar as Brits make their own coronation quiches
Retailers such as Asda have taken to creating bundles of ingredients to put quiches together at home
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Comment & Opinion
There’s a worrying new trend for brands: deinfluencers
As many as 79% of shoppers believe brands are involved in ‘greedflation’
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Comment & Opinion
Six key takeaways from the UK Food & Drink Shows 2023
Forget year of the rabbit, this is quite clearly the year of the vape
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Whitepapers
3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
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Comment & Opinion
How ChatGPT could change the game in food and drink marketing
Generative AI could have implications for marketing, recipe generation, accessibility and more, says Garry Williams, head of MAD business at Unit9
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Analysis & Features
Why the DTC model is struggling post-Covid
Stuck-at-home consumers were captivated by direct-to-consumer offerings. But as they have returned to shops, many brands have followed
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Comment & Opinion
Don’t leave consumer insight to the marketing team
There’s no point in spending money on insight if your organisation doesn’t take full advantage of it, says Jeremy Garlick, partner at Insight Traction
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Comment & Opinion
Stagnation, innovation and Britain’s Biggest Brands
Inflationary pressures have led to many businesses maintaining, rather than growing, their portfolios
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Analysis & Features
City BBQs, vegan appetites and budget constraints: 10 charts on barbecues
As summer approaches, what are Brits putting on the barbie? And how do habits differ between age, location and gender?
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Comment & Opinion
Gen Z can see through the empty words of businesses. They want real leadership
Gen Z are looking for leaders who take responsibility for their role in the food system, says James Toop, CEO at Bite Back 2030
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Comment & Opinion
Profitability isn’t a dirty word. It’s fundamental to challenger brands
The focus on growth with massive expenditure and low ROI has wrongly overtaken the focus on long-term profitability, says Barty Walsh, co-founder at Ordo
