All Generation Z articles – Page 3
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Analysis & FeaturesThe five TikTok food trends defining the end of 2022
From air fryers and butter boards to ASMR, these are the trends driving views on TikTok
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News
Pop Tarts launches first UK campaign for 20 years, in the metaverse
Pop Tarts’ involvement in the game represents the first metaverse campaign by a Kellogg’s brand in Europe
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News
Tesco selects winner of checkout voice TikTok competition
The voice of 27-year-old veterinary surgeon Izzy – who goes by @DogtorIzzy and @Dogtor_Who – is now live on self-checkouts across nearly all Tesco stores
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Analysis & Features
A week of TikTok’s most watched foodie videos
Showcasing trends such as air fryer recipes and the ever-popular speculoos biscuit, the month’s top videos also reflect the changing season with warm, wintry dinners
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News
Paper-based pods for ‘next-gen’ Nestlé coffee machine
Billed as a ‘coffee shop at home’, the new Neo system tailors its brewing method to different recipes and preferences
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Category Report
Could Alpro be usurped in plant-based milk? Plant-based milk category report 2022
The leading brand risks being dethroned as ambitious rivals use promotions, next-gen taste claims and sustainability credentials to grab share
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Analysis & Features
How Game of Thrones, Campari and TikTok created a pop culture moment
Searches for negroni sbagliato cocktails have skyrocketed in the wake of a viral TikTok meme
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News
Doritos adds pizza-inspired flavours to attract gen Z shoppers
It comes as part of a larger innovation push by PepsiCo to recruit younger shoppers to its snacking range
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Comment & Opinion
Why Tesco’s TikTok checkout voice search is a sound move
When it comes to buying groceries, only 17% of Brits consider human interaction important, according to a 2018 study by Whistl
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News
Tesco on TikTok: shoppers invited to be new voice of the checkout
Tesco has announced a competition to find the new voice on its self service checkouts – via TikTok
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News
SodaStream brings Pepsi Max Cherry flavour mix to the UK
One 440ml bottle of the flavour is claimed to make ‘up to nine litres’ of the soft drink
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Whitepapers
Gen Z’s top 10 food & drink brands on TikTok – and what you can learn from them
The number of food and drink brands on TikTok has skyrocketed. The app has now become Gen Z’s go-to search engine and it’s transforming the digital customer journey. So, which food and drink brands are killing it on TikTok right now? Find out more below.
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News
Little Moons taps blonde chocolate trend with latest mochi ice cream
The NPD combines caramelised white chocolate with a golden white chocolate gelato and caramelised white chocolate pieces
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Comment & Opinion
How TikTok Shop could kickstart a live shopping boom for UK food brands
TikTok is already proving its influence over buying habits. Can brands capitalise on that via its dedicated shopping arm?
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News
TikTok selling fresh food for first time in UK
As of today (1 August), TikTok users can purchase fresh food on the platform from the relevant brand’s TikTok Shop page
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News
Little Moons adds Iced Latte flavour to mochi ice cream range
Little Moons co-founder Howard Wong said the brand was “dedicated to our mission of shaking up the ice cream category”
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Comment & Opinion
Don’t ignore TikTok: it’s time retailers engaged in short-form shoppable videos
Retailers have yet to integrate shoppable short-form video content into their e-commerce or in-store media estates, says Matt Lee, MD at Capture
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Video
Watch: Little Moons founders on their TikTok rise and running a business as siblings
Howard and Viven Wong picked up two awards at The Grocer Gold Awards 2022, for Brand of the Year and Entrepreneur of the Year
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News
Chris Tyas and TikTok to speak at The Grocer’s HFSS conference
TikTok, Unilever, NielsenIQ, Kantar Worldpanel and HIM among latest companies speaking at The Grocer’s HFSS clampdown conference
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Whitepapers
The Marketer’s Guide to TikTok. How CPG brands can reach a hyper-engaged audience
Product discovery has changed forever, and this is most evident in the CPG industry, where there’s increased fragmentation and reduced loyalty.
