All Loyalty articles – Page 2
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Whitepapers3 trends fmcg brands should watch in 2023
With consumers habits constantly changing, learn how consumer goods companies globally are transforming their strategies as trends take shape.
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Comment & Opinion
Like the Red Bull F1 car, Tesco Clubcard now has an even faster model
Tesco has opened up an unassailable lead in the loyalty card stakes
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News
Media Bites 12 April: Sainsbury’s/Nectar, Black Sheep Brewery, UK economy
Sainsbury’s has begun offering lower prices on more than 300 items to members of its Nectar loyalty card scheme in a move that will rival Tesco’s Clubcard scheme
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Comment & Opinion
Sainsbury’s new Nectar Prices bank on the smug schadenfreude of Tesco’s Clubcard
The supermarket today launched Nectar Prices, which gives cardholders access to lower prices on products in physical stores or online
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News
Sainsbury’s overhauls Nectar scheme with Clubcard-style discounts
Customers will be offered lower prices on more than 300 products including Heinz Beanz, Nescafé coffee and Coke Zero multipacks
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Promotional Feature
Four ways to build customer-obsession into your business... and why you need to
The only way to build a better customer experience is to ensure that their satisfaction is a company-wide mission. Nicolas Hammer, CEO of leading customer interaction management platform Goodays (formerly Critizr), reveals how.
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News
Media Bites 22 March: Just Eat, Tesco/Clubcard, John Lewis
Just Eat Takeaway will stop employing its own workers in the UK, as it reverses a high-profile effort to reduce reliance on the gig economy
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Comment & Opinion
Tesco adds Smile-style horror to Clubcard Prices campaign
The ad is vaguely traumatic – and completely arresting
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News
Tesco launches Premium meal deal at £5 for Clubcard holders
The deal, which will sit alongside its existing standard meal deal, incudes brands such as Itsu, Yo Sushi and Pollen & Grace
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Promotional Feature
How brands can conquer cost pressures without losing long-term loyalty
With production costs rising and disposable income falling, consumer packaged goods brands need to navigate an increasingly complex commercial environment. But now, a new tool can help you conquer that challenge.
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Range Preview
The supermarkets’ best value dine-in Valentine’s Day deals
There’s not a great deal of spare cash for many this Valentine’s Day, leaving supermarkets to step up their dine-in deals and provide exceptional value to allow lovebirds to celebrate in style – even if that is around the kitchen table
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Comment & Opinion
Tesco is right to assume shoppers will prioritise price over counters
As the cost of living crisis rages, consumers will be more concerned with Clubcard discounts
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News
Sainsbury’s to give away 50 million Nectar points in ‘Big Points Bonanza’
The nine-day promotion promotion offers the chance to win one million Nectar points
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News
Asda to give loyalty card holders more time to spend vouchers
Asda revealed almost £20m worth of Rewards vouchers were spent in store during December
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News
Tesco challenges tech experts to take Clubcard loyalty to next level
Global Hackathon will see companies from the UK, Central Europe and India compete to see how coding can find solutions to retail issues
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Grocer 33
Vegan food price comparison shows Tesco is cheapest… with Clubcard
A high number of promotions on vegan lines led to a particularly competitive week
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News
Tesco launches Spotify-style Unpacked tool for Clubcard holders
Clubcard Unpacked 2022 comes with Tesco recording a massive 20% increase in loyalty members in the past year
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News
Alcohol-free drinks and vegan food top Sainsbury’s Nectar purchases in 2022
Sainsbury’s released data on the shopping choices of 17.6 million members of its Nectar loyalty scheme
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News
Morrisons set for marketing refresh with new ad agency
Leo Burnett will take over as Morrisons creative agency from Publicis.Poke
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News
Tesco revamps Clubcard coupons offer
It said more than four million customers using the Tesco Clubcard & Grocery app would now receive personalised coupons every two weeks, rather than every six
