All Loyalty articles – Page 3
-
News
Waitrose hires marketer Nathan Ansell as new customer director
The former M&S marketing director is set to replace Martin George, who is leaving the company after five years, in January 2023
-
News
Tesco Clubcard ranked best supermarket loyalty scheme amid cost of living crisis
Tesco’s Clubcard has been crowned the best supermarket loyalty programme in the UK by shoppers looking for the best deals amid the cost of living crisis
-
Comment & Opinion
In loyalty, ‘points make prizes’ is becoming increasingly passé
Loyalty cards are increasingly focused on providing the thrill of an ‘instant win’
-
Promotional Feature
How global fmcg businesses can balance heritage and growth
As businesses grow organically and through acquisition, how can they best keep the core of what made the company most appealing to customers in sight?
-
Comment & Opinion
Can Morrisons regain ground with Tesco-style loyalty card promos?
The death of multibuy confectionery deals has been greatly exaggerated. Or so it would seem in Morrisons’ bid to go toe to toe with Tesco’s Clubcard Prices initiative, through deals that fly in the face of the founding principles of the government’s HFSS clampdown.
-
News
Morrisons takes on Tesco Clubcard with loyalty card-only offers
Point of sale material advertising the new initiative began appearing in Morrisons stores over the weekend
-
News
Waitrose loyalty scheme still plagued by complaints eight months after revamp
Users of the MyWaitrose loyalty scheme have complained of high spending thresholds to qualify for discounts offered in postal vouchers
-
News
M&S launches Sparks loyalty programme across global markets
The international Sparks proposition will mirror that of the UK and Ireland
-
Comment & Opinion
Waitrose’s free coffee may be grabbing headlines, but its Caffè Nero tie-up is the real news
Waitrose commercial director Charlotte Di Cello has hailed the partnership “an ideal fit” and hinted at “more benefits in the pipeline”
-
News
Waitrose to bring back popular free hot drink offer for loyalty card members
The move is part of a larger partnership between Waitrose and Caffè Nero
-
News
M&S rolls out digital credit accounts for Sparks customers
The digital credit platform lets customers apply and receive an instant online credit decision for up to a maximum of £500
-
News
Sainsbury’s Nectar360 launches new digital trading platform
Nectar360’s clients have access to personalised shopper insight data gathered via Sainsbury’s loyalty scheme
-
Comment & Opinion
How can supermarkets counter the discounters in the age of inflation?
Trust, online capabilities and data all remain in the supermarkets’ favour, says EY-Parthenon’s Ray MacSweeney
-
Comment & Opinion
How retail media can help with the marketers’ holy grail: personalisation
Most marketers believe they don’t have enough data or insights to personalise effectively, says Matt Lee of Capture
-
News
Asda rolls out its Rewards loyalty scheme nationwide
More than a million customers have already signed up to the scheme, says the supermarket
-
News
Superdrug launches 60% discounts for loyalty scheme members
As of today (12 August), Superdrug Health & Beautycard members can claim the discount on selected products across skincare, beauty, fragrance and personal care
-
News
Amazon hikes Prime membership fee to £8.99 per month
The monthly fee for Prime has increased by nearly 12% and the annual fee by 18%. The subscription had cost £7.99 monthly and £79 a year
-
News
Waitrose customer director Martin George to step down
“I’ve decided that the time is right, both personally and professionally, for me to step down,” George told fellow staff
-
Comment & Opinion
How retail media networks can help revitalise brand marketing
Brand marketing is in need of a fresh approach – one more centred in data, says Matt Lee, MD at Capture
-
News
Asda launches new credit card for loyalty scheme members
Shoppers using the new credit card will be rewarded through the Asda Rewards programme